Reason #543672

Just another reason to love our friends from down under.

Up to 40 per cent of Australian women now buy bras with a cup size of DD or higher, new figures from lingerie suppliers show.

In the 1950s, the most common bra-cup size was a B - three sizes less than a DD. Modern breasts are getting so large that some bra companies have introduced cup sizes as high as K, The Sunday Telegraph reports.

Size K?!